“Of course, it doesn’t hurt that they keep us stocked with plenty of string cheese and snacks out on the road,” she says.
Hannah Harper; Photo Courtesy of Sargento
American Idol winner Hannah Harper just scored a major upgrade to her headlining tour, thanks to a new partnership with Sargento, which has signed on as the exclusive cheese sponsor of her String Cheese Tour.
The collaboration was inspired by Harper’s viral original song, “String Cheese,” which she performed during her American Idol audition. The heartfelt tune about motherhood and the pressure of trying to do it all brought Carrie Underwood (and millions of viewers!) to tears, quickly becoming one of the season’s most memorable moments.
Following the performance, Sargento reached out to Harper with a surprise package filled with string cheese. What started as a thoughtful gesture has now grown into a year-long partnership.
Throughout the String Cheese Tour, fans can expect special Sargento experiences, including ticket giveaways, exclusive content, limited-edition merchandise and plenty of other surprises along the way.
As part of the partnership, Sargento gave Harper’s tour bus a cheesy makeover, wrapping it in custom String Cheese Tour graphics and stocking the fridge with plenty of Sargento favorites, including String Cheese snacks, Balanced Breaks snack kits, Mighty Bites lunch snack kits and other natural cheeses. Fans can catch a glimpse of the newly decked-out bus when Harper rolls into the Backbone Bluegrass Festival in Strawberry Point, Iowa, on July 24.
Harper celebrated the partnership by taking fans on a lighthearted tour of her newly wrapped bus in a social media video, offering a closer look at its custom Sargento makeover.
The collaboration will also bring fans closer to the action through surprise ticket giveaways announced across Sargento’s and Harper’s social media channels. Plus, the partnership will spotlight its most dedicated supporters by recognizing standout commenters and passionate fans as the weekly “Fan of the Week,” rewarding them with tickets to upcoming tour stops.
“I’ve always loved that Sargento is a family-owned company that believes in making high-quality, natural cheese. It’s what I feed my own family at home and exactly what I want to fuel our crew on the road,” said Hannah Harper. “Having one of the first brands that believed in me join this tour makes this partnership incredibly special.”
“From the moment we first heard Hannah’s music, we knew she embodied the values that have defined Sargento for generations—family, quality and bringing people together,” said Erin Price, General Manager at Sargento. “This partnership is about much more than string cheese on a tour bus. It’s about celebrating family, supporting an artist we’ve believed in from the beginning and creating memorable moments for fans across the country.”
The collaboration won’t end when the tour does. Harper and Sargento plan to continue working together through the 2026 holiday season and into 2027 with additional fan experiences, exclusive merchandise and more.